VIC 3227 Census 2021 + Live DA Data

Barwon Heads

A 26.4% vacancy rate in a suburb where 49% of dwellings are owned outright tells the story precisely: Barwon Heads is a premium coastal holiday destination that also functions as a permanent residence for an affluent, educated population. Household income sits at the 84.4th percentile nationally, SEIFA IRSD and IER both score decile 9, and the median house price reached $1,287,500 in the April to June 2024 quarter. The population of 4,353 has a median age of 46, which is 6 years above the national figure, and university qualifications reach 45.7%, some 15.6 percentage points above the national average.

Barwon Heads urban fabric map

Population

4,353

Median Age

46.0

Household IncomeiMedian weekly household income (ABS Census)

$2,226/wk

DAs (12 months)iDevelopment Applications lodged in the past year

13

Median House

$1.3M

Apr-Jun 2024

6.81 km²· 638.9 people/km²· Family income $2,773/wk

The $1,287,500 median house price for April to June 2024 sits well above the VIC state median, and the long-run picture shows strong but volatile appreciation: from $742,500 in 2013 to a peak of $2,000,000 in April to June 2023, then back to the current level, a 35.6% correction from peak. Buyers entering now are 73.4% above the 2013 entry price, with a 4.0% compound annual growth rate over 14 years. Separate houses account for 90.9% of stock, and 42.9% of dwellings have 4 or more bedrooms, so the market skews toward large family homes rather than apartments (only 2.8%). Monthly mortgage repayments average $2,184, and the mortgage-to-income ratio at 22.7% stays below the 30% stress threshold, reasonable given household income at the 84.4th percentile.

For Buyers

The $1,287,500 median house price for April to June 2024 sits well above the VIC state median, and the long-run picture shows strong but volatile appreciation: from $742,500 in 2013 to a peak of $2,000,000 in April to June 2023, then back to the current level, a 35.6% correction from peak. Buyers entering now are 73.4% above the 2013 entry price, with a 4.0% compound annual growth rate over 14 years. Separate houses account for 90.9% of stock, and 42.9% of dwellings have 4 or more bedrooms, so the market skews toward large family homes rather than apartments (only 2.8%). Monthly mortgage repayments average $2,184, and the mortgage-to-income ratio at 22.7% stays below the 30% stress threshold, reasonable given household income at the 84.4th percentile.

For Investors

The 26.4% vacancy rate is the single most important number for investors: it reflects the holiday-home character of this coastal suburb rather than a structural rental problem, but it does mean finding a long-term tenant may take longer than in a typical metropolitan suburb. Weekly rent is $450 against a $1,287,500 median, implying a gross yield near 1.8%, low but consistent with premium lifestyle markets. Renter share at 16% is modest because 49% own outright and 35% are on mortgages. Population growth is strong, with the SA2 forecast at 4.15% per year and roughly 653 additional persons annually driven mainly by internal migration averaging 868 net arrivals per year. Rent grew 40% over the measurement period, outpacing many comparable VIC coastal markets.

Development Activity

Total DAs

19

Last 12 Months

13

YoY ChangeiYear-over-year change in DA lodgements

+225.0%

Avg DA CostiAverage estimated cost per DA in the past year

N/A

Monthly DA Lodgements

DA Categories

Other
13
Subdivision
2
New Dwelling
1
Demolition
1

Schools in Barwon Heads iICSEA: school advantage index. 1000 = national avg, higher = more advantaged

Barwon Heads Primary School

ICSEA 1120 Primary Government

Prep-6 · 416 students

Demographics

The median age of 46 is 6 years above the national figure, and the household profile confirms this: 29.5% of families are couples without children, and the suburb has no recorded one-parent families. Overseas-born residents make up only 10.2%, which is 11.4 percentage points below the national average, reflecting a predominantly Australian-born population. Ancestry is strongly Anglo-Celtic, led by English (1,936), Irish (748) and Scottish (692). University qualifications at 45.7% sit 15.6 points above the national average, consistent with the professional occupations profile where Professionals (647) and Managers (383) make up the two largest occupational groups. The volunteering rate of 26.2% is notably high, indicating strong civic participation relative to most suburbs.

Age Distribution

0-14
19.9%
15-24
9.6%
25-44
17.7%
45-64
29.2%
65+
23.7%

Bedrooms

Studio/1br
1.8%
2 bed
10.7%
3 bed
44.5%
4+ bed
42.9%

Dwelling Structure

90.9%

Houses

6.0%

Townhouse

2.8%

Apartment

Tenure

Own 49.0% Mortgage 35.0% Rent 16.0%

Tenure is unusually concentrated at the ownership end: 49.0% own outright, 35.0% carry a mortgage, and only 16.0% rent, a split that reflects both the wealth level and the high proportion of holiday homes. Separate houses dominate at 90.9% of dwellings, with semi-detached at 6.0% and apartments at just 2.8%. Bedroom size is large, with 42.9% having 4 or more bedrooms and 44.5% having 3 bedrooms. The price journey from $742,500 in 2013 to a peak of $2,000,000 in 2023, then correcting to $1,287,500 by mid-2024, shows the market is sensitive to interest rate cycles. Mortgage-to-income at 22.7% and rent-to-income at 20.2% both sit below the stress thresholds, meaning neither buyers nor renters currently face affordability pressure relative to their income tier.

Median House Price Trend

Source: State Valuer-General

Mortgage / mo

$2,184

Rent / wk

$450

HH Size

2.5

Personal Income / wk

$1,030

Vacancy Ratei% of dwellings unoccupied on Census night (ABS 2021)

26.4%

Unoccupied

559

Rent / IncomeiMedian rent as % of household income. Over 30% = housing stress

20.2%

Mortgage / IncomeiMedian mortgage as % of household income. Over 30% = housing stress

22.7%

Community Profile

Ancestry

English
1,936
Irish
748
Scottish
692
Ancestry NS
289
Other
240
German
158

Household Composition

29.5%

Couples, no children

3,394

Total families

Economy & Employment

Healthcare is the largest industry at 20.5% of workers (309 people), followed by Education at 13.1% (198), Professional/Tech at 12.1% (182), Construction at 11.8% (178) and Public Administration at 7.0% (105). The construction sector weight above 10% reflects ongoing coastal development activity, consistent with the 9 development applications lodged in the past 12 months. The unemployment rate is 2.9%, below the national average, and the full-time employment rate is 55.7%. Participation at 53.5% is moderate, because 1,202 residents are not in the labour force, reflecting the older median age and substantial cohort of retirees and semi-retirees. The SEIFA IRSD decile of 9 and IRSAD decile of 8 both place the suburb in the top advantage tier nationally.

Unemployment

2.2%

Labour Force

8,185

Unemployed

177

Quarterly Trend

Jun-24 Dec-25

Source: SALM Dec-25

Socio-Economic Indexes (SEIFA)iABS index ranking suburbs from 1 (most disadvantaged) to 10 (most advantaged)

Overall advantage
8
Disadvantage
9
Economic resources
9
Education & occupation
8

Full-time

55.7%

Part-time

41.4%

Participation

53.5%

Employed

1,807

Occupations

Professionals 647
Managers 383
Clerical/Admin 216
Community/Personal 199
Sales 158
Labourers 98
Machinery/Drivers 21

Top Industries

Healthcare 20.5%
Education 13.1%
Professional/Tech 12.1%
Construction 11.8%
Public Admin 7.0%

University

45.7%

Postgraduate

10.2%

Born Overseas

10.2%

Dwellings

1,557

Transport to Work

Car dependence is high at 88.3% of commuters, which is well above the national average, and public transport use is very low at 0.7%, reflecting the coastal location with limited PT infrastructure. Walking and cycling account for 6.9%, higher than many outer suburban areas. Crime is low: 88 total offences recorded, giving a rate of 20.2 per 1,000 residents, with property and deception offences making up the largest share (64 incidents). No schools are recorded within Barwon Heads in this dataset, so families rely on schools in neighbouring suburbs such as Ocean Grove. The IRSAD decile of 8 places the suburb in the upper advantage tier nationally, and only 3.1% of residents (127 people) need daily assistance, consistent with a generally healthy, lower-disadvantage population.

Drive

88.3%

Public Transport

0.7%

Walk / Cycle

6.9%

Work from Home

N/A

Population Forecast

+4.15%/yr

(+653 people/yr)

High Growth

The SA2 population trend puts annual growth at 4.15%, adding approximately 653 persons per year. Historical data shows rapid growth: 13,265 in 2023, rising to 14,374 in 2024 and 15,749 in 2025 for the broader SA2. Medium forecasts project the SA2 reaching 18,434 by 2031. The primary growth driver is internal migration, averaging 868 net arrivals per year, with overseas migration adding 70 annually. The gentrification stage is classified as new development rather than gentrifying, which aligns with a suburb already at high advantage levels with SEIFA IRSD decile 9. Population change over the 10-year period reached 161.6%, confirming this as one of the faster-growing coastal corridors in VIC. Real income growth of 19.7% and rent growth of 40.0% over the same period both exceeded inflation.

Historical + Forecast

Hamilton-Perry + Holt smoothing on ERP 2001-2025

Age Cohort Forecast

Primary Driver

Internal Migration

Net Overseas / yr

+70

Net Internal / yr

+868

0

Gentrification Signal

New development

Safety & Crime

Total Offences

88

Year ending June 2024

Rate per 1,000 People

20.2

Offence Categories

Property and deception offences
64
Crimes against the person
12
Justice procedures offences
6
Drug offences
3

Source: Crime Statistics Agency Victoria / SA Police

National Ranking iPercentile rank among ~15,000 AU suburbs. 90% = higher than 90% of suburbs

How Barwon Heads compares to ~15,000 Australian suburbs

Population
Top 13%
Household Income
Top 16%
Rent Level
Top 10%
Apartments
Bottom 43%
Renters
Bottom 37%
Uni Educated
Top 12%
Public Transport
Bottom 8%
Born Overseas
Bottom 30%
Density
Top 18%

Frequently Asked Questions

Is Barwon Heads a good suburb to live in?

Barwon Heads ranks at SEIFA IRSD decile 9 and IEO decile 8, both upper advantage tiers nationally. Household income sits at the 84.4th percentile. The main considerations are car dependence (88.3% of commuters drive), no schools recorded within the suburb boundary, and a high 26.4% vacancy rate that reflects its dual role as a permanent and holiday-home destination.

What is the median house price in Barwon Heads?

The median house price was $1,287,500 in the April to June 2024 quarter. This represents a 35.6% correction from the peak of $2,000,000 reached in April to June 2023, though it is still 73.4% above the 2013 entry price of $742,500. Monthly mortgage repayments average $2,184.

What schools are in Barwon Heads?

No schools are recorded within the Barwon Heads boundary in this dataset. Families typically use schools in neighbouring Ocean Grove and other nearby Surf Coast or Greater Geelong suburbs. Despite no local schools, 45.7% of residents hold university qualifications, which is 15.6 percentage points above the national average.

Is Barwon Heads safe?

Crime data shows 88 total offences recorded, giving a rate of 20.2 per 1,000 residents, which is low compared to most metropolitan areas. Property and deception offences account for 64 of those incidents, while crimes against the person total only 12. The SEIFA IRSD decile of 9 places it in the low-disadvantage tier nationally.

Is Barwon Heads good for property investment?

Weekly rent of $450 against a $1,287,500 median implies a gross yield near 1.8%, low by national standards. The 26.4% vacancy rate reflects the holiday-home market and may complicate long-term tenancy. However, rent grew 40% over the measurement period and internal migration averages 868 net arrivals per year into the SA2, supporting medium-term demand.

How is Barwon Heads's population changing?

The broader SA2 is growing at 4.15% annually, adding around 653 persons per year. The SA2 population rose from 13,265 in 2023 to 15,749 in 2025, a 18.7% increase in two years. Internal migration is the primary driver at 868 net arrivals per year. Medium forecasts project the SA2 reaching 18,434 by 2031.

What is the vacancy rate in Barwon Heads?

The vacancy rate is 26.4%, significantly higher than most VIC suburbs. This reflects the large proportion of holiday and investment properties held by owners who do not rent them out year-round. The 49% outright ownership rate is consistent with this pattern: many properties are second homes rather than primary residences.

How to read these comparisons

Phrases like "above the national average" reference the unweighted median across Australian suburbs with more than 1,000 residents, not population-weighted national figures. Suburb-level medians are more useful for ranking suburbs against each other; ABS census headlines are population-weighted (so dominated by Sydney and Melbourne) and can read very differently.

Current baseline (refreshed 2026-05-10): median age 40, university-educated 30.1%, born overseas 21.6%, average household size 2.5 people.

Data sources: ABS 2021 Census (demographics, income, tenure), state Valuer-General (house prices), Department of Jobs SALM (unemployment), ACARA (school ICSEA), state Crime Statistics agencies (offences), council DA portals (development applications). Population forecasts use a Hamilton-Perry cohort model calibrated to ABS ERP.

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