VIC 3942 Census 2021 + Live DA Data

Blairgowrie

A 65.2% vacancy rate is the defining number in Blairgowrie: most dwellings sit empty for much of the year because this Mornington Peninsula suburb functions primarily as a holiday and second-home destination rather than a permanent residential address. The median age of 58 sits 18 years above the national figure, and the participation rate of 40.2% reflects a retired or semi-retired population that has largely paid off its homes, with 60.3% owned outright. The median house price reached $1,307,500 in April-June 2024, supported by a decade-long CAGR of 5.6% from $609,000 in 2013.

Blairgowrie urban fabric map

Population

2,786

Median Age

58.0

Household IncomeiMedian weekly household income (ABS Census)

$1,490/wk

DAs (12 months)iDevelopment Applications lodged in the past year

22

Median House

$1.3M

Apr-Jun 2024

6.29 km²· 443.2 people/km²· Family income $1,986/wk

At $1,307,500, the median house price in Blairgowrie is well above state and national medians, though it has pulled back 24.2% from the 2022 peak of $1,725,000, a correction that creates a more accessible entry point than recent years. The stock is overwhelmingly detached houses at 98.9%, and 40.2% of dwellings have four or more bedrooms, making this a market for buyers seeking large coastal homes rather than apartments. Monthly mortgage repayments average $2,000, but the mortgage-to-income ratio reaches 31.0%, above the stress threshold, because household incomes sit at the 46.6th percentile nationally. Outright owners at 60.3% far outnumber mortgage holders at 25.6%, signalling that most properties are held by established, debt-free owners.

For Buyers

At $1,307,500, the median house price in Blairgowrie is well above state and national medians, though it has pulled back 24.2% from the 2022 peak of $1,725,000, a correction that creates a more accessible entry point than recent years. The stock is overwhelmingly detached houses at 98.9%, and 40.2% of dwellings have four or more bedrooms, making this a market for buyers seeking large coastal homes rather than apartments. Monthly mortgage repayments average $2,000, but the mortgage-to-income ratio reaches 31.0%, above the stress threshold, because household incomes sit at the 46.6th percentile nationally. Outright owners at 60.3% far outnumber mortgage holders at 25.6%, signalling that most properties are held by established, debt-free owners.

For Investors

The investment profile in Blairgowrie is shaped by holiday-market dynamics: the 65.2% vacancy rate is not a sign of weak demand but of dwellings held for personal use rather than long-term tenancy. Only 14.0% of occupied properties are rented, limiting the traditional yield story. Weekly rent averages $400, which against the $1,307,500 median produces a gross yield well below 2%. Development activity is modest at 17 applications in the past 12 months, mostly alterations and single-dwelling constructions rather than subdivisions. The long-run price growth is more compelling: a CAGR of 5.6% over 14 years doubled the median from $609,000 to $1,307,500, and the 24.2% pullback from the 2022 peak may attract buyers looking for a re-entry point.

Development Activity

Total DAs

24

Last 12 Months

22

YoY ChangeiYear-over-year change in DA lodgements

+2100.0%

Avg DA CostiAverage estimated cost per DA in the past year

N/A

Monthly DA Lodgements

DA Categories

Renovation / Extension
8
New Dwelling
6
Other
6
Fencing
1
Subdivision
1
Landscaping / Retaining Wall
1

Demographics

With a median age of 58, Blairgowrie sits 18 years above the national median, driven by retirees and pre-retirees who have relocated from Melbourne or hold it as a permanent base after career life. The participation rate of 40.2% and the 1,130 residents not in the labour force confirm the retirement character. University qualifications reach 34.4%, which is 4.3 percentage points above the national average. Overseas-born residents make up 14.6% of the population, 7.0 points below national. Ancestry is Anglo-Celtic dominant, led by English (1,244), Irish (429) and Scottish (395). Average household size is 2.1, which is 0.4 below the national figure, consistent with the couples-without-children profile that makes up 50.2% of families.

Age Distribution

0-14
11.5%
15-24
7.1%
25-44
13.6%
45-64
28.8%
65+
38.7%

Bedrooms

Studio/1br
0.4%
2 bed
9.3%
3 bed
50.2%
4+ bed
40.2%

Dwelling Structure

98.9%

Houses

0.7%

Townhouse

0.4%

Apartment

Tenure

Own 60.3% Mortgage 25.6% Rent 14.0%

Blairgowrie is one of the most ownership-concentrated suburbs in Victoria: 60.3% of dwellings are owned outright, with only 25.6% under mortgage and 14.0% renting. The stock is almost entirely separate houses at 98.9%, and 40.2% of dwellings have four or more bedrooms. The median house price has grown 114.7% since 2013, from $609,000 to $1,307,500, though it remains 24.2% below the 2022 peak of $1,725,000. The 14-year CAGR of 5.6% places this above many comparable coastal markets. Mortgage-to-income is 31.0%, above the standard 30% stress threshold, while rent-to-income at 26.8% remains below the stress level for tenants. The high outright-ownership rate reflects long-held wealth rather than recent leveraged buying.

Median House Price Trend

Source: State Valuer-General

Mortgage / mo

$2,000

Rent / wk

$400

HH Size

2.1

Personal Income / wk

$787

Vacancy Ratei% of dwellings unoccupied on Census night (ABS 2021)

65.2%

Unoccupied

2,145

Rent / IncomeiMedian rent as % of household income. Over 30% = housing stress

26.8%

Mortgage / IncomeiMedian mortgage as % of household income. Over 30% = housing stress

31.0% stressed

Community Profile

Ancestry

English
1,244
Irish
429
Scottish
395
Ancestry NS
224
Other
145
German
120

Household Composition

50.2%

Couples, no children

1,972

Total families

Economy & Employment

Construction leads local employment at 15.8% (120 workers), followed closely by Professional/Tech at 15.1% (115), Education at 11.2% (85) and Healthcare at 10.9% (83). By occupation, Professionals (265) and Managers (220) are the two largest groups, consistent with a well-educated, high-skill workforce. The unemployment rate is low at 2.6%, compared to the national average above 4%, but the participation rate of only 40.2% means a large share of working-age residents have withdrawn from the labour force entirely, most likely through retirement. Full-time employment accounts for 52.8% of those employed. Personal weekly income averages $787 and household weekly income $1,490, placing Blairgowrie at the 46.6th percentile nationally, lower than the house price level would suggest.

Socio-Economic Indexes (SEIFA)iABS index ranking suburbs from 1 (most disadvantaged) to 10 (most advantaged)

Full-time

52.8%

Part-time

44.6%

Participation

40.2%

Employed

965

Occupations

Professionals 265
Managers 220
Sales 118
Clerical/Admin 109
Community/Personal 91
Labourers 75
Machinery/Drivers 20

Top Industries

Construction 15.8%
Professional/Tech 15.1%
Education 11.2%
Healthcare 10.9%
Retail 7.5%

University

34.4%

Postgraduate

8.1%

Born Overseas

14.6%

Dwellings

1,147

Transport to Work

Car dependence in Blairgowrie is high at 90.6% of commuters, which is expected given limited public transport options on the Mornington Peninsula compared to inner Melbourne. Walking and cycling account for 4.6% of trips. The crime rate of 36.3 incidents per 1,000 residents covers 101 total offences, with property and deception offences making up 86 of those. With only 12 crimes against the person recorded, the area presents a low-violence profile. No schools are recorded within the suburb boundary, so families depend on institutions in neighbouring Rosebud and Rye. Volunteering is relatively high at 21.0%, above the national average, reflecting the engaged retiree population. Only 4.6% of residents need daily assistance despite the older median age of 58.

Drive

90.6%

Public Transport

N/A

Walk / Cycle

4.6%

Work from Home

N/A

Safety & Crime

Total Offences

101

Year ending June 2024

Rate per 1,000 People

36.3

Offence Categories

Property and deception offences
86
Crimes against the person
12
Drug offences
1
Public order and security offences
1

Source: Crime Statistics Agency Victoria / SA Police

National Ranking iPercentile rank among ~15,000 AU suburbs. 90% = higher than 90% of suburbs

How Blairgowrie compares to ~15,000 Australian suburbs

Population
Top 18%
Household Income
Bottom 47%
Rent Level
Top 17%
Apartments
Bottom 7%
Renters
Bottom 30%
Uni Educated
Top 26%
Born Overseas
Top 48%
Density
Top 20%

Frequently Asked Questions

Is Blairgowrie a good suburb to live in?

Blairgowrie suits retirees and lifestyle buyers well. The median age is 58, and 60.3% of dwellings are owned outright, reflecting a settled, low-debt community. Crime is low at 36.3 incidents per 1,000 residents, mostly property offences. The main trade-offs are high car dependence at 90.6% and no recorded schools within the suburb.

What is the median house price in Blairgowrie?

The median house price was $1,307,500 in April-June 2024, down 24.2% from the 2022 peak of $1,725,000. Long-run growth since 2013 is 114.7%, at a CAGR of 5.6% over 14 years. Weekly rent averages $400 and monthly mortgage repayments average $2,000.

What schools are in Blairgowrie?

No schools are recorded within the Blairgowrie suburb boundary. Families rely on schools in adjacent suburbs such as Rosebud and Rye. The suburb's residents are well-educated overall, with 34.4% holding university qualifications, which is 4.3 percentage points above the national average.

Is Blairgowrie safe?

Blairgowrie recorded 101 total offences in the latest period, a rate of 36.3 per 1,000 residents. Property and deception offences make up 86 of those, while crimes against the person number just 12. Drug offences and public order incidents were each recorded once, indicating a low-violence local environment.

Is Blairgowrie good for property investment?

The long-run capital growth case is solid, with a 14-year CAGR of 5.6% and 114.7% total price growth since 2013. However, yield is limited: rent at $400 a week against a $1,307,500 median produces a gross yield below 2%, and only 14.0% of dwellings are rented. The 65.2% vacancy rate reflects holiday use, not weak demand, but restricts rental income options.

How is Blairgowrie's population changing?

The current population is 2,786 across a 6.29 square kilometre area, giving a density of 443 residents per square kilometre. Resident turnover is modest at 22.7%, with 77.3% staying in place. The median age of 58 is 18 years above the national figure, suggesting the suburb is attracting retirees rather than young families.

How to read these comparisons

Phrases like "above the national average" reference the unweighted median across Australian suburbs with more than 1,000 residents, not population-weighted national figures. Suburb-level medians are more useful for ranking suburbs against each other; ABS census headlines are population-weighted (so dominated by Sydney and Melbourne) and can read very differently.

Current baseline (refreshed 2026-05-10): median age 40, university-educated 30.1%, born overseas 21.6%, average household size 2.5 people.

Data sources: ABS 2021 Census (demographics, income, tenure), state Valuer-General (house prices), Department of Jobs SALM (unemployment), ACARA (school ICSEA), state Crime Statistics agencies (offences), council DA portals (development applications). Population forecasts use a Hamilton-Perry cohort model calibrated to ABS ERP.

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