VIC 3214 Census 2021 + Live DA Data

Norlane

A crime rate of 294.1 per 1,000 residents, driven by 1,207 property offences and 433 crimes against the person, makes Norlane one of the higher-crime suburbs in the Geelong region. House prices tell a volatile story: from $202,500 in 2013 to a peak of $481,500 in 2022, then retreating 12.3% to $422,500 by mid-2024. The SEIFA IRSAD decile of 1 (bottom 10% nationally) and 11.4% unemployment rate confirm deep socioeconomic disadvantage. Despite this, rents surged 47.7% over the decade, the largest rent increase in this batch, a paradox that reflects Geelong's broader supply squeeze pressing even into its most affordable suburbs.

Norlane urban fabric map

Population

8,682

Median Age

37.0

Household IncomeiMedian weekly household income (ABS Census)

$909/wk

DAs (12 months)iDevelopment Applications lodged in the past year

26

Median House

$422K

Apr-Jun 2024

5.03 km²· 1,725.4 people/km²· Family income $1,211/wk

At $422,500 median (Apr-Jun 2024), Norlane is Geelong's most affordable entry point. Prices grew from $202,500 (2013) to $422,500, a 108.6% total gain (5.4% CAGR over 14 years). However, the 12.3% pullback from the 2022 peak of $481,500 signals recent market softening. Mortgage repayments of $1,200/month consume 30.5% of household income, just crossing the stress threshold due to the very low income base (9th percentile nationally). The stock is 84.7% detached houses, with 48.3% three-bedroom homes, typical of post-war Geelong housing. Only 24.3% own outright while 56.7% rent, so the buyer pool is competing in a renter-dominated market.

For Buyers

At $422,500 median (Apr-Jun 2024), Norlane is Geelong's most affordable entry point. Prices grew from $202,500 (2013) to $422,500, a 108.6% total gain (5.4% CAGR over 14 years). However, the 12.3% pullback from the 2022 peak of $481,500 signals recent market softening. Mortgage repayments of $1,200/month consume 30.5% of household income, just crossing the stress threshold due to the very low income base (9th percentile nationally). The stock is 84.7% detached houses, with 48.3% three-bedroom homes, typical of post-war Geelong housing. Only 24.3% own outright while 56.7% rent, so the buyer pool is competing in a renter-dominated market.

For Investors

Norlane's 56.7% rental rate creates a large tenant base, with $250/week median rent offering accessible entry. However, the 9.5% vacancy rate is well above Geelong's average, suggesting soft demand or oversupply. The 23 development applications in 12 months include planning permits and a staged subdivision, pointing to gradual densification. The 47.7% rent growth over the decade contrasts with flat population growth (0.07%/year, just 6 persons). This rent increase was driven by Geelong's supply crunch rather than local demand. The gentrification stage reads 'Active' with a score of 60, meaning demographic change is underway, but net internal outflow of -142/year suggests residents leave faster than they arrive.

Development Activity

Total DAs

49

Last 12 Months

26

YoY ChangeiYear-over-year change in DA lodgements

+188.9%

Avg DA CostiAverage estimated cost per DA in the past year

$205K

Monthly DA Lodgements

DA Categories

Other
28
Subdivision
5
New Dwelling
1
Prop Tech
1

Schools in Norlane iICSEA: school advantage index. 1000 = national avg, higher = more advantaged

St Thomas Aquinas School

ICSEA 941 Primary Catholic

Prep-6 · 149 students

Demographics

Norlane's median age of 37 is 3 years below the national average. English ancestry leads (2,518), with a large 'Other' category (1,346) and ancestry not stated (986) reflecting demographic diversity. The 29.0% overseas-born share is 7.4 points above the national average. Punjabi (110 speakers), Croatian (73), Macedonian (73), and Serbian (73) are the top non-English languages, reflecting Geelong's European migrant history. University qualifications at 17.1% are 13.0 points below the national rate, and the SEIFA IEO decile of 1 confirms the lowest tier of educational opportunity. Labourers (571) and Community/Personal workers (507) dominate occupations, an inverted profile compared to professional-led suburbs.

Age Distribution

0-14
16.0%
15-24
12.9%
25-44
28.9%
45-64
24.0%
65+
18.3%

Bedrooms

Studio/1br
7.8%
2 bed
33.6%
3 bed
48.3%
4+ bed
10.3%

Dwelling Structure

84.7%

Houses

13.6%

Townhouse

1.6%

Apartment

Tenure

Own 24.3% Mortgage 19.0% Rent 56.7%

Detached houses make up 84.7%, semi-detached 13.6%, and apartments just 1.6%. Three-bedroom homes dominate (48.3%), with one-bedroom or studio at 7.8% and 4+ bedrooms at only 10.3%, reflecting smaller post-war housing. Renters (56.7%) far outnumber outright owners (24.3%) and mortgage holders (19.0%). Prices peaked at $481,500 (2022) before retreating 12.3% to $422,500. The 108.6% total gain from 2013 ($202,500) at a 5.4% CAGR over 14 years shows long-term capital growth despite recent softening. Mortgage stress at 30.5% and rent stress at 27.5% both sit near the threshold, indicating genuine affordability pressure compared to Geelong's median.

Median House Price Trend

Source: State Valuer-General

Mortgage / mo

$1,200

Rent / wk

$250

HH Size

2.2

Personal Income / wk

$494

Vacancy Ratei% of dwellings unoccupied on Census night (ABS 2021)

9.5%

Unoccupied

374

Rent / IncomeiMedian rent as % of household income. Over 30% = housing stress

27.5%

Mortgage / IncomeiMedian mortgage as % of household income. Over 30% = housing stress

30.5% stressed

Community Profile

Languages Spoken at Home

Punjabi
110
Croatian
73
Macedon
73
Serbian
73
Urdu
39
Hindi
34

Ancestry

English
2,518
Other
1,346
Ancestry NS
986
Irish
648
Scottish
558
German
274

Household Composition

23.2%

Couples, no children

5,553

Total families

Economy & Employment

Healthcare leads at 22.3% (365 workers), followed by Construction (10.1%), Retail (10.0%), Transport (8.3%), and Manufacturing (7.4%). The blue-collar occupational structure is pronounced: Labourers (571), Community/Personal (507), and Machinery/Drivers (451) are the top three, with Professionals (237) ranking fifth. Unemployment at 11.4% is roughly double the national average. The participation rate of 41.2% means nearly 60% of working-age residents are outside the labour force (3,208 persons). All four SEIFA deciles are 1, the lowest possible. The 13.9% needing-assistance rate (1,075 residents) is well above the national average, indicating significant support-service demand.

Unemployment

20.3%

Labour Force

3,877

Unemployed

787

Quarterly Trend

Jun-24 Dec-25

Source: SALM Dec-25

Socio-Economic Indexes (SEIFA)iABS index ranking suburbs from 1 (most disadvantaged) to 10 (most advantaged)

Overall advantage
1
Disadvantage
1
Economic resources
1
Education & occupation
1

Full-time

56.7%

Part-time

31.9%

Participation

41.2%

Employed

2,661

Occupations

Labourers 571
Community/Personal 507
Machinery/Drivers 451
Sales 266
Professionals 237
Clerical/Admin 223
Managers 150

Top Industries

Healthcare 22.3%
Construction 10.1%
Retail 10.0%
Transport 8.3%
Manufacturing 7.4%

University

17.1%

Postgraduate

5.4%

Born Overseas

29.0%

Dwellings

3,565

Transport to Work

St Thomas Aquinas School (Catholic Primary, ICSEA 941, 149 students) is the only school in the suburb, scoring below the national average of 1000 and serving a small enrolment. Public transport use at 3.9% is low, with 85.9% driving. The SEIFA IRSAD decile of 1 places socioeconomic conditions in the bottom 10% nationally. The crime rate of 294.1 per 1,000 residents is a significant safety consideration, with property and deception offences (1,207) accounting for nearly half of all crime. The 13.9% needing-assistance rate and 8.1% volunteering rate (the lowest in this batch) indicate strained community capacity compared to higher-decile Geelong suburbs.

Drive

85.9%

Public Transport

3.9%

Walk / Cycle

2.3%

Work from Home

N/A

Population Forecast

+0.07%/yr

(+6 people/yr)

Established

Population is essentially flat at 0.07% annual growth (6 persons/year), projecting to approximately 8,973 by 2031. The historical trend shows slight decline: from 8,931 (2023) to 8,833 (2025). Net internal outflow of -142/year is partially offset by overseas migration (+74/year). Despite the 'Active gentrification' score of 60, real outcomes suggest demographic churn rather than upgrading: real income grew 13.6% but affordability worsened (48.2% to 50.9%), and the working-age share actually increased 3.5 points, an unusual pattern that likely reflects new overseas arrivals entering the labour force rather than retirees leaving.

Historical + Forecast

Hamilton-Perry + Holt smoothing on ERP 2001-2025

Age Cohort Forecast

Primary Driver

Overseas Migration

Net Overseas / yr

+74

Net Internal / yr

-142

0

Gentrification Signal

Not gentrifying

Net internal outflow -142/yr

Safety & Crime

Total Offences

2,553

Year ending June 2024

Rate per 1,000 People

294.1

Offence Categories

Property and deception offences
1,207
Justice procedures offences
557
Crimes against the person
433
Drug offences
182

Source: Crime Statistics Agency Victoria / SA Police

National Ranking iPercentile rank among ~15,000 AU suburbs. 90% = higher than 90% of suburbs

How Norlane compares to ~15,000 Australian suburbs

Population
Top 6%
Household Income
Bottom 9%
Rent Level
Bottom 44%
Apartments
Bottom 30%
Renters
Top 6%
Uni Educated
Bottom 26%
Public Transport
Top 44%
Born Overseas
Top 15%
Density
Top 10%

Frequently Asked Questions

Is Norlane a good suburb to live in?

Norlane offers Geelong's most affordable housing ($422,500 median) but faces significant challenges: SEIFA IRSAD decile 1 (bottom 10%), crime rate of 294.1 per 1,000 residents, 11.4% unemployment, and limited schooling (one school below ICSEA average). It suits budget-focused buyers who accept these tradeoffs for entry-level pricing in the Geelong market.

What is the median house price in Norlane?

The median house price is $422,500 (Apr-Jun 2024), down 12.3% from the 2022 peak of $481,500. Over 14 years from 2013 ($202,500), prices grew 108.6% at a 5.4% CAGR. Monthly mortgage repayments of approximately $1,200 consume 30.5% of the median household income of $909/week, right at the stress threshold.

What schools are in Norlane?

St Thomas Aquinas School is the only school in Norlane, a Catholic Primary school with ICSEA 941 (below the national average of 1000) and 149 students enrolled. The small enrolment and sub-average ICSEA mean families seeking more options typically access schools in neighbouring Corio, North Geelong, or Bell Park.

Is Norlane safe?

Norlane has a crime rate of 294.1 per 1,000 residents (2,553 total offences). Property and deception offences account for 1,207 cases, justice procedures for 557, and crimes against the person for 433. This rate is significantly above the Geelong metro average. The 11.4% unemployment rate and SEIFA decile of 1 are demographic factors that correlate with these figures.

Is Norlane good for property investment?

Norlane has 56.7% renters and $250/week median rent, but the 9.5% vacancy rate is elevated. Rents surged 47.7% over the decade, the largest increase in this group, driven by Geelong's supply squeeze. Prices retreated 12.3% from the 2022 peak, creating potential entry value. The 23 development applications in 12 months and near-flat population growth (0.07%/year) suggest cautious evaluation of supply-demand balance.

How is Norlane's population changing?

Population is essentially flat at 0.07% annual growth (6 persons/year), with recent years showing slight decline (8,931 in 2023 to 8,833 in 2025). Net internal outflow of -142/year is partially offset by overseas arrivals (+74/year). The gentrification score of 60 suggests demographic churn rather than upgrading, since affordability worsened from 48.2% to 50.9% over the decade.

How to read these comparisons

Phrases like "above the national average" reference the unweighted median across Australian suburbs with more than 1,000 residents, not population-weighted national figures. Suburb-level medians are more useful for ranking suburbs against each other; ABS census headlines are population-weighted (so dominated by Sydney and Melbourne) and can read very differently.

Current baseline (refreshed 2026-05-10): median age 40, university-educated 30.1%, born overseas 21.6%, average household size 2.5 people.

Data sources: ABS 2021 Census (demographics, income, tenure), state Valuer-General (house prices), Department of Jobs SALM (unemployment), ACARA (school ICSEA), state Crime Statistics agencies (offences), council DA portals (development applications). Population forecasts use a Hamilton-Perry cohort model calibrated to ABS ERP.

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